Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur.
40 Interests That Deserve a Place on Your Resume
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me.
65 Examples of Corporate Business Babble — and What to Say Instead
Business jargon has long dominated corporate conversations, complicating straightforward discussions.
9 Pivotal Marketing Trends to Watch in 2024, According to Experts
No one knows the saying change is the only constant in life better than a marketer.
10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of […]
Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? […]
What is Email Deliverability? Best Tips & Practices in 2023
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates.
20 Types of Backlinks in SEO — The Complete Guide
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort?
How AI Can Improve Your Customer Experience [New Data + Tips]
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity.
Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?