No one knows the saying change is the only constant in life better than a marketer.
We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years.
We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched it simply merge with online.
We watched the birth of social (remember MySpace anyone?).
And finally, we leaned in as, a little more than a year ago, OpenAI unleashed generative AI into our world.
When I think about all that we experienced in the last 12 months and what we’re likely to see in the next 12, all I can think is: be ready for more change.
As marketers, we live and breathe customer focus, and in 2024, we will be put to the test. Here, I’m delighted to share some top trends to keep in mind from some truly exceptional marketing experts.