I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur.

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover).

It got me thinking: Has food and beverage become the new playground for creators and influencers?

So I looked into a few players:

Table of influencer-founded food and bev companies

Source: Company websites

Turns out they’re doing pretty well – some even minting billions.