I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur.
Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover).
It got me thinking: Has food and beverage become the new playground for creators and influencers?
So I looked into a few players:
Source: Company websites
Turns out they’re doing pretty well – some even minting billions.
- Prime, Logan Paul’s energy drink, is primed to exceed $1.2B in annual sales
- Feastables raked in $10m in chocolate bar sales within a few months
- Chamberlain Coffee makes ~$6m annually, and recently raised $7m
- The D’Amelio family raised $5m to foray into snacks