26 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More in 2024
Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in.
70 AI Prompt Examples for Marketers to Use in 2024
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance.
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers.
The Psychology of Short-Form Content: Why We Love Bite-Sized Videos
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.
Learn from My Mistakes: 7 Digital Course Pitfalls to Skip
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s […]
60 Remote Work Stats to Know in 2024
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. .multi-step-offers-form__gdpr-notice { display: none; } We’re committed to your privacy. HubSpot uses the information you provide to us to […]
The Future of Social Media [Research]: What Marketers Need to Know
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.
Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast.
47 B2B Marketing Stats to Know This Year [+HubSpot Data]
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.