General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into […]
The Best Times to Post on Social Media in 2024 [New Data]
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role.
What is an editorial calendar? Your Guide to Editorial Calendars [Examples + Templates]

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
How HubSpot’s Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot’s Director of Social

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
Social Media SEO: 10 Social Media Strategies to Boost SEO

Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible.
Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)

If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing.
23 Blog Format Examples That Drive ROI (+ Expert-Backed Takeaways & Tips)

As a blog writer, I see good and bad blog format examples every day.
5 Psychological Tactics to Write Better Emails

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at […]
The Science of Productivity: How to Get More Done in a Day

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to.
The Ultimate Guide to Content Marketing in 2024
In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. We’ve applied what you’ll learn for over a decade, causing us to attract millions of monthly visitors to HubSpot.com. Image Source Besides our website content, our practical content marketing approach helps us get millions […]
