Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy.

The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified.

Which led me to wonder: What’s the reason behind the shift?