Inclusion as a Customer Acquisition Strategy (+ Examples)
IM_Ep 58_How to build an LGBTQ+ inclusive brandpdfPage 13 of 13Sonia Thompson shared this file. Want to do more with it?IM_Ep 58_How to build an LGBTQ+ inclusive brand.pdf2Sonia:And you’ve learned the things to say and not to say and all that good stuff.Hank:And I mean, this is the beauty of your podcast, Sonia, like the […]
AI Email Marketing: How to Use It Effectively [Research + Tools]
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing.
How to Perfectly Manage a PPC Campaign [Template]
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.
Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately.
How to Determine Your A/B Testing Sample Size & Time Frame
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.
How to Determine Your A/B Testing Sample Size & Time Frame
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.
Generative Engine Optimization: What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.
Generative Engine Optimization: What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.