How to Use AI Personalization Tactics to Scale Marketing Growth
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch?
The Fastest Growing Social Media Platforms of 2024 [New Data]
Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z?
Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It
On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me.
The Best Social Media Platforms for Video Content in 2024 [Consumer Data]
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there.
Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
7 Top AI Market Research Tools in 2024
Market research is the backbone of all marketing, and we can’t skip it.
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive?
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them.
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron.
9 Simple Ways to Write a Good Introduction Sentence
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning.