3 Point-of-Need Advertising Opportunities — and How to Tap Into Them
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities.
Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many […]
How Newsletters Make Money
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media […]
5 Dos and Don’ts When Making a SMART Goal [+ Examples]
When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each, my entire perception of success changed.
The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.
Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.
AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]
The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He:
The Oops That Proves SEO Basics Still Matter
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead.