How to Use Facebook: A Beginner’s Guide
Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s way better than this.”
Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content
When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable?
X (formerly Twitter) Marketing in 2024: The Ultimate Guide
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me.
How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM.
Brand Tracking: How to Streamline This Process With AI
The future of brand tracking is here — and it’s powered by AI.
SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started.
33 Ways to Drive Traffic to Your Website
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work.
You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).
How to Choose a Marketing Team Structure That Doesn’t Just Look Good on Paper
Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams.