Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create transformative business growth and consistent profit.

When people refer to podcasts as a ‘hobby’, they’re missing so much about what they can do for the entrepreneur, creative, side-hustler, storyteller, and ideator. In fact, podcasts generated over $2 billion in ad revenue in 2023 alone.