“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work.
Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company.
According to 2024 research from Content Marketing Institute, more than half of B2B content marketers say it’s a challenge to consistently create the right content for their audience.