Gated Content: What Marketers Need to Know [+Examples]
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content.
13 Best TikTok Tips & Tricks in 2023, According to HubSpot’s Social Team + Marketer Data
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket.
How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness.
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square.
What is Email Cadence? What Marketers Should Know + Best Practices
There‘s much more to email campaigns than drafting up some copy and hitting send.
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images.
How to Post to Instagram From Your Computer [12 Easy Steps]
Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen.
What is a Marketing Plan & How to Write One [+Examples]
For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don’t even know where to start.
How to Create an Ebook From Start to Finish [Free Ebook Templates]
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
How to Create a Facebook Group for Your Business [+ Why You Should]
In short: Facebook groups are undeniably valuable.