How to Run a Perfect Kickoff Meeting

Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably get lost without a map and a clear plan. The same happens when launching projects without a kickoff meeting. Only with solid communication and a plan can you keep your project on […]

20 Tools & Resources for Conducting Market Research

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers’ opinions are after the launch.

How to Create an Engaging 5-Minute Presentation

A 5-minute speech can feel both incredibly short and infinitely long. While this short format encourages audiences to pay more attention, presenters often struggle to fit everything into five minutes even as they navigate nervousness that seems to stretch out each second.

The Ultimate Guide to Sponsored Content

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.  If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

YouTube Analytics: The 15 Metrics That Actually Matter

Some marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.

How to Start a Presentation [+ Examples]

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly. In this post, you’ll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

Tennis is Back: How Social Media Gassed Up the 2023 US Open

The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz.