Some marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.

There are a ton of KPIs we can look at that provide minimal insights. Fortunately, we created this guide to help you navigate YouTube Analytics and measure the metrics that matter. It’ll save you from drowning in the sea of analytics, helping you stay afloat and swim safely to land.