Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog […]

The 23 Best Cover Letter Examples: What They Got Right

Fun isn’t something typically associated with writing a cover letter. But the cover letter examples below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

What is Public Relations? PR Definition Explained

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation.

19 SEO Tips Straight From the Mouths of HubSpot’s SEO Team

HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and […]