Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog […]
Why You Still Need SMS Marketing & How to Get Started [+Data]

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.
The 23 Best Cover Letter Examples: What They Got Right

Fun isn’t something typically associated with writing a cover letter. But the cover letter examples below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
How to Use Google Calendar: 21 Features That’ll Make You More Productive

Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling.
What is Public Relations? PR Definition Explained

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation.
The Beginner’s Guide to LinkedIn Marketing & Networking

Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.
Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team

Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation.
How Sorority Rush Became Big Social Media Business

Sorority recruitment has transformed from a secretive process to big social media business.
19 SEO Tips Straight From the Mouths of HubSpot’s SEO Team

HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and […]
How to Create a 5-Year Plan You’ll Actually Stick To [In 4 Steps]

One common question you’ll get asked in an interview is, “Where do you see yourself in five years?“
