3 Native Entrepreneurs in Different Sectors
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill?
22 Examples of Nostalgia Marketing that Make Customers Feel Good
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know […]
Community Managers: What They Do & How to Be a Great One
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how […]
4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news is that learning how to create a pivot table in Excel is much easier than […]
How to Use Instagram: A Beginner’s Guide
Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
14 Link Building Tools to Drive Traffic and Boost SEO Rankings
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you’re unsure what link building is, it means creating links […]
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not?