Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.
What are these four Ds?
- Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists.
- From October to November, they’re deal-seeking, hunting for deals and prioritizing quality and value.
- By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done.
- And finally, by January, consumers become devoted as they continue to shop past peak season.
Check out this quick short where we highlight these trends: