As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic.
If you’re unsure what link building is, it means creating links on other websites to increase search engine rankings and drive referral traffic to your site.
I typically embed links to my site via forms of content, including blog posts, infographics, articles, press releases, and images.
The process may sound time-consuming, but there are plenty of link building tools available to help you along quickly and efficiently. Let’s explore some link building tools you should check out.
- Check My Links
- Screaming Frog
- MOZ Link Explorer
- Help a B2B Writer