‘Smile’ Horror Film Surpasses $200M At Global Box Office

Smile, the latest horror movie from Paramount Pictures, has earned the production company large amounts of money ever since its release in September. Directed by Parker Finn and starring Sosie Bacon, Jessie T. Usher, Kyle Gallner, Robin Weigert, Caitlin Stasey, Kal Penn and Rob Morgan, the film that only cost 17 million dollars to make, […]

How PR Raises The Curiosity Of Film Distributors And Keeps The Audience Engaged

The purpose of Public Relations management is to maximize reach and coverage across various platforms. In the film industry, PR is mostly strategized to bring awareness and catch the attention of distributors, film festivals, movie enthusiasts, and social media influencers. Great PR agents and publicists help communicate the film’s brand image efficiently and effectively, while […]

Luxury Brands’ PR & Marketing Strategies In 2022-2023

Consumers no longer buy as before. A customer’s buying journey has been transformed. Luxury brands are sometimes struggling to grasp the new digital codes and attract the ultra-connected generations labeled Generation Y. Since 2020, they have already surpassed their parents’ purchasing power. What should luxury brands do to survive and adapt in the digital age? […]

Netflix – The Master PR Player

What interests Netflix more than anything in the world is ​​not to be the best player in its market. But rather, that you and your family are having a good evening. In reality, this is what the company makes you believe thanks to a near-perfect PR and great communication storytelling. And it works wonderfully… Since […]