Native Advertising Strategy: How and When to Use It
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person […]
How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.
Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?
12 InDesign Templates for InDesign, PowerPoint, and Google Docs [Free Download]
Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by trade to design beautiful ebooks yourself. With the right resources, like free ebook templates, and the right approach, you can deliver valuable content to your […]
14 LinkedIn Banner Examples to Inspire Your Own
Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.
The Science Behind Social Shopping: Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute
Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions.
50 Marketing Buzzwords to Know and Some to Avoid
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.”
How Clickbait Works: The Psychology Behind Clickbait
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to […]