In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.

Goldenberg has plenty of impressive accolades, including bringing the Brooklyn Nets to Paris and launching the #ThankYouVince campaign to honor former NBA superstar Vince Carter. 

Keep reading to hear why you need to take big swings in marketing, how Goldenberg matches insights with instinct, and his fascination with global brands like Oatly