I Learned How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria?
How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit?
The Ultimate Guide to Brand Awareness
Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.
33 Great Landing Page Examples You’ll Want to Copy in 2024
While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey.
The Top Search Engines in 2024 [Including 17 Google Alternatives]
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare.
What is Branding? Understanding Its Importance in 2024
Contrary to popular belief, companies don’t sell products — they sell branding.
What is a Business Plan? Definition, Tips, and Templates
Years ago, I had an idea to launch a line of region-specific board games. I knew there was a market for games that celebrated local culture and heritage. I was so excited about the concept and couldn’t wait to get started.
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try.
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
A brand’s messaging, particularly the messaging that you will find, like, let’s say, on their website,on their home page, or landing pages that you arriveatas a result of some very specific searches,that messaging, I would say, is like a very importantfirst impression that the people you serve willengage with and will very quickly let them […]