Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
Whether we realize it or not, we’re surrounded by integrated media planning.
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?
9 Business Challenges Every Small Business Struggles With (And How to Fix Them)
In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily […]
Content Marketing Team Dynamics That Deliver Results
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large.
Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Lingering Questions: What Marketing Masters Want to Ask Each Other
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
5 Marketing Experts Predict The Top Trends We’ll See in 2025
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”
Stories That Move, Messages That Stick: The Secret to Persuasive Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How Content Gap Analysis Bolsters Your Marketing Strategy
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. Every time you look up a topic, you will find hundreds of blogs that […]
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t […]