Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other?
This year, we decided to find out with a feature we call Lingering Questions.
The rules are simple: Each interviewee answers a question from the previous master of marketing. Then they drop a question for the next. They may or may not know who it will be (and sometimes neither do we).
But they know it’s someone who knows. 👏 their. 👏 shtick. 👏