Why Your Business Needs Customer Journey Analytics
Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates.
Social Media Basics: A Checklist Every Marketer Needs
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on.
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
The other day, my parents went to my uncle’s house for dinner. My uncle and his wife, my aunt, moved about an hour away a while back. And ever since then, my uncle always asked my parents why they never come over. And my mom always responds the same way. We don’t go where we’re […]
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m […]
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its […]
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Email newsletters are all the rage these days, with some popular publications having hundreds of thousands of engaged subscribers. I’ve been learning a lot more about newsletters lately, and was especially curious about how successful newsletters think about and go about attracting and retaining a diverse audience. So in this episode, I sat down with […]
How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.
8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address.
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads.
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams.