Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today.
Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a mobile-friendly website because it was the new thing. Before I knew it, we were building mobile-first websites as standard, then web apps. These days, mobile responsiveness is no longer a USP; it’s an expectation.