How to Write a Press Release [Free Press Release Template + Examples]
In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.
How to Get a Google Ads Certification
Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.
How to Start a Podcast on Spotify for Free [+ Expert Insight]
Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month.
Gen Z Business Spotlight: Chamberlain Coffee
World events and economic conditions impact how each generation behaves as consumers and business owners.
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.
How to Train Your ChatGPT — A Marketer’s Guide
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they […]
14 Ecommerce Trends to Expect in 2024
As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.
The Best Time to Send an Email [2023 Research]
Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM – 12 PM or 12-3PM. This isn’t a coincidence, either. While the answer to “What’s the best time to send an […]
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie
If you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late.
Does Your Language Help or Harm Your Professional Relationships?
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.