As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.

My point is this: offering a great product is essential, but it’s not enough to move inventory. You need to build a positive shopping experience around your product. A big part of this is embracing the latest ecommerce trends.

In 2024, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company — and we’ve chosen the top 14 trends we think will change how people buy and sell online.

Let’s dive in.