Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?)
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under […]
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content.
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or setting up gear. That’s what led me to explore AI avatars.
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return.
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster.
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely.
Marketing without the cringe: Jayde Powell on Gen Z audiences
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer.
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying they misspend at least 20% […]