If you’re weighing Scrunch vs Ahrefs, you’re probably asking a bigger question underneath it: do I buy a specialist tool for AI search, or let the SEO platform I already use handle it?
People are asking AI tools for recommendations before they ever hit a website, and when Google shows an AI summary, searchers end their browsing session more often, according to Pew Research Center. So it makes sense that you want to see how your brand shows up in those answers.