AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the number one predictor of purchase intent for CRM software buyers, according to HubSpot’s State of AEO 2026 report. And there are more findings from the report that every go-to-market team needs to know.
In this article, I’ll share the latest findings on AI search behavior, its impact on brand discovery, an answer engine optimization (AEO) strategy you can implement today, and much more.