A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT.
When someone opens ChatGPT and asks a question, they don’t get ten blue links. They get a synthesized, conclusive answer that’s pulled from sources the AI has decided are authoritative, structured, and trustworthy. At the risk of sounding dramatic: If your content isn’t one of those sources, you don’t exist for that user.