If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors.
Fortunately, I spend way too much time monitoring how content performs across different platforms (an occupational hazard of being a marketer), and I’ve watched GEO tools evolve from experimental technology into genuinely helpful software that marketing teams actually rely on.
In this guide, I’ll break down what generative engine optimization tools actually do, how they complement your existing SEO strategy, and which ones are worth your time and budget.