Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era.
Unlike traditional funnels that assume buyers follow a linear path, Loop Marketing creates continuous cycles of learning and optimization that become sharper with every use.
In this guide, I‘ll break down exactly what loop marketing tactics are, why they outperform funnels, and how to implement them step-by-step, even if you’re still running funnel-based campaigns. Let’s dive in.