Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.
This week’s master can put that on her bingo card. But, more importantly, her bingo card also includes working with a list of brands too long to say in one breath: Special Olympics, Coca-Cola, Nike, Google, Coors Light, Les Schwab, and the legendary Seattle radio station KEXP are just a few.