It’s time to drop the baggage around the word “influencer.”
If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing.
“‘Influencer’ is just a general category for anyone that is able to get an audience to take an action,” says creator economy expert Lindsey Gamble.
And whether that action is starting your first creator campaign or signing a viral TikToker with 2 million followers, today’s master is gonna influence the crap outta you. In a good way.