More of your audience now gets answers from AI instead of a list of links. So when someone asks an assistant about your category, the response draws on sources you may never even see, and your brand either shows up in it — or doesn’t.
That shift changes what AI in content marketing asks of you. Writing a strong page used to be the finish line. Now you also need to know how AI systems find, select, and cite pages, and that starts with a question many marketers haven’t had a reason to ask yet: what is RAG in AI?