Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it?
That’s the real difference between HubSpot AEO and Otterly. Both track your visibility in AI engines like ChatGPT, Gemini, and Perplexity. But what happens after the data comes in is where they diverge.