If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share my detailed review.

To run the experiment, I used one of the niche websites in my portfolio (a golf website) that hasn’t yet been optimized for AI search. Below, you’ll get screenshots and information from my personal experience testing both HubSpot AEO and Semrush One (which includes Semrush’s AI Visibility features). Then, I’ll walk you through the pros and cons of both AEO tools and help you pick the best one based on your team’s needs.