There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a practitioner who’s actually done it, keep reading.
As a professional blogger, I’ve been snagging top positions in Google for well over a decade, but when answer engine optimization (AEO) started taking off last year, I dove in headfirst. Since then, I’ve gotten posts to show up in ChatGPT, and I’m proud to be part of a team that’s helped HubSpot become number one in AI visibility in its category, with a 1,850% increase in qualified leads in 2025 driven by our AEO strategy.