As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen.
As a result, Marketers need the right AEO tools to reach their audience, who are flocking to AI search engines in droves. Two platforms gaining traction are Profound and Scrunch for AEO.
Both platforms boast useful tools meant to boost discoverability and reach, but which between the two is best for your business? Keep reading for a breakdown of Profound vs Scrunch for AEO and to see which would work best for you.