I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.
More and more consumers are getting their answers directly from AI platforms like ChatGPT, and marketers are leveraging generative engine optimization (GEO) tactics to boost brand awareness and get cited by AI answer engines.
Not sure if GEO is worth all the hype? No worries, I rounded up some Generative Engine Optimization statistics to show you how crucial GEO is in modern digital marketing.