The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers.
So, instead of optimizing for SEO, marketers need to know how to structure a page for AEO (Answer Engine Optimization).
Like many marketers, I found learning to optimize content for AEO challenging. Fortunately, you don‘t have to struggle like I did, because I’ve crafted this guide on structuring your content for AEO.
Keep reading for a walkthrough of page structure, key elements of AEO, and answers to frequently asked questions.