Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better.

That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn.

When I heard this story, y’all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin’ finger.