TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue.
- You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team.
Email marketing has evolved from batch-and-blast campaigns to sophisticated, data-driven experiences. Machine learning algorithms analyze patterns, predict behavior, and personalize email marketing at scale. Not every ML application delivers results, and teams often find it hard to distinguish between hype and impactful use cases.