With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors.
The University of Wyoming boosted enrollment by using HubSpot Smart CRM, with 60% of one year’s incoming class having come through a HubSpot landing page somewhere along their journey, proving just how powerful the right CRM can be.