Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research, up from 49% the previous year. As more people begin their car-buying journey on your website, sales teams must decipher who’s serious about driving the car off the lot — and who’s just kicking the digital tires.
An automotive CRM solves that problem by using customer data to manage the sales pipeline and score leads based on their value and intent to buy. This helps create a faster close rate and, ultimately, higher revenue for your dealership.