The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly.

That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving turbulent periods.