One of the most powerful — but least used — aspects of social media is its ability to turn customers into community.
Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got really hard to distill it down into only three lessons.
But if your role touches on any of those areas, you’re going to want to see what Katie Parkes has to say.