Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too.
However, the ease with which you execute your social media strategy depends largely on the tools you use. Social media work is incredibly time-consuming, covering everything from the creative challenge of designing eye-catching graphics to posting at the right time to tracking campaign performance.