Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever.

Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report, some of them include building online communities, planning channel-specific content strategies, prioritizing expert voices, and optimizing content for on-platform search.